37+ Essential Tools Your WooCommerce Store Needs to Succeed

Running a successful WooCommerce store requires more than just launching it—you need the right tools to drive sales and streamline operations. In this blog post, we’ve compiled 37+ essential tools and strategies to help you tackle growth challenges, optimize conversions, and enhance your store’s performance for long-term success.

Launching your WooCommerce store is just the beginning; effective management practices and tools are essential to ensure your store thrives and generates revenue even while you’re asleep. Simply setting up a store and letting it sit on the web won’t lead to success.

To maximize profits, you need to think strategically about generating more sales and revenue. Be it through affiliates, social media, or direct visitors landing on your store, you’ll require a wide range of tools and strategies to grow effectively.

These tools can enhance various aspects of your e-commerce site, such as multilingual support, currency conversion, and overall accessibility.

We’ve curated a list of 37+ powerful tools that WooCommerce store owners can use to overcome growth challenges and boost sales. Experiment with them and identify the ones that work best for your business.

Conversion Rate Optimization Tools

1. Marketizator (Now OmniConvert)

Marketizator (Now OmniConvert) is an award-winning CRO software that includes A/B Testing, online surveys, advanced segmentation, web personalization, popup banners, and a lot more. It has now been renamed as OmniConvert.

2. Convert Experiments

Convert Experiments is an A/B Testing and Personalization software that will meet your enterprise-level needs with ease. Create A/B Tests, Multi Variate Tests, Split Tests, etc. for eCommerce products, and category pages with one code installation. You can test millions of visitors with this enterprise-level software.

3. Get Rooster

Get Rooster gives you a set of engagement tools to bring back your lost visitors. It has been specifically built with Exit Intent Technology focusing on abandoned visitors. Get real-time results from a single dashboard. Recently, acquired by Unbounce.

4. InspectJet

InspectJet records and playback everything that visitors do on your site. See what they are looking for and why. Tag sessions and users, see where people are dropping off in your conversion funnel, view eye-tracking heat maps with outline focus, etc.

InspectJet also offers a free plugin option to enhance user experience and streamline processes in WooCommerce.

5. Optimizely

Optimizely is a powerful WooCommerce plugin and experimentation platform, trusted by brands like Microsoft & Netflix, Optimizely will let you A/B test your website across the web & mobile.

Get powerful insights to personalize your campaigns and improve ROI.

Checkout Optimization Tools

6. WooCommerce Extra Fees

Extra services like gift wrapping or express delivery can set your store apart, but they need to be managed transparently. The WooCommerce Extra Fees plugin by Dotstore allows you to charge for additional services seamlessly while providing clarity to your customers.

With its robust customization options, you can define fees based on location, product, or cart value, enhancing your store’s professionalism and customer satisfaction.

7. Flat Rate Shipping Plugin For WooCommerce

Efficient shipping management is at the heart of every successful WooCommerce store. If you are looking for a fast-paced, dynamic, and economical shipping method, you ought to invest in an advanced flat-rate shipping method plugin by Dotstore. The plugin can set shipping methods based on the shipping destination, ensuring accurate and dynamic shipping rates.

Designed specifically to help store managers improve their conversion rate, the PRO version of this plugin has had a tremendous impact on the overall store performance. It offers seamless integration ability and accounts for incredible speed.

8. Hide Shipping Method For WooCommerce

Aptly named, the Hide Shipping Method for WooCommerce plugin enables store owners to manage the visibility of shipping methods based on specific conditions.

Store owners can set criteria that determine the shipping methods shown or hidden on the checkout page for each customer. This reduces clutter, avoids overwhelming customers, and lowers cart abandonment rates.

9. Dynamic Pricing and Discounts for WooCommerce

In the world of eCommerce, pricing plays a pivotal role in conversion. Dynamic Pricing and Discounts by Dotstore empowers WooCommerce store owners to set up attractive offers like flash sales, tiered discounts, and loyalty-based pricing rules effortlessly.

With its easy-to-use interface, you can experiment with pricing strategies and analyze their impact on sales. Drive customer loyalty while boosting average order value seamlessly.

10. Conditional Payments For WooCommerce

Tailoring the checkout process has never been easier! With Dotstore’s Conditional Payment Methods plugin, you can create a seamless shopping experience by dynamically customizing payment options.

Whether it’s hiding unavailable methods or promoting preferred payment modes based on conditions like cart size or location, this plugin ensures customer satisfaction and reduces cart abandonment.

Social Media Tools

11. Buffer

Buffer tool needs no introduction. By far, the most popular tool to share content on social media, Buffer is also a popular tool for free WooCommerce social media management.

More than 3 million people are already using this platform for content sharing. Has both free and paid plans.

12. Tweet Full

Automate your Twitter Marketing with TweetFull, known as the Growth Hacking tool to promote your business. Engage with followers, find influencers, manage multiple accounts, etc.

Over 20,000 businesses using TweetFull to unlock on Twitter.

13. Brand24

Brand24 monitors your brand’s mentions across the web, sees what people are saying & discussing, compares your mentions with competitors, etc.

14. Sked Social

Automate social media marketing. Sked Social helps you gather all social accounts in one place and allows saving and resharing posts.

15. Sprout Social

The Full-Funnel Sprout Social Platform will give you a complete understanding of your audience across social channels. Know audience demographics, influencers, and engagement levels with content, monitor and measure performance.

16. Social Insight

Improve your Instagram marketing with Social Insight tool! Understand your followers, engagement levels, and clicks, and optimize content based on insights.

17. Oktopost

Manage and measure your social media marketing with Oktopost. Set up the social media editorial calendar, create & run campaigns, automate content distribution, focus on content creation, etc.

18. Sniply

Use Sniply for social media conversions. Allows you to add call-to-action to every link you share. Share links, drive conversions, monitor engagements, and track results.

Drive targeted traffic to online stores, keep visitors engaged, use it to promote your newsletter, etc.

Content & Product Marketing Tools

19. Onalytica

With the Onalytica tool, you can discover, activate, and manage influencers, driving up to 30 times more awareness and engagement and five times more demand generation with your target audience.

Discover influencers from a large database based on your industry type.

20. BuzzSumo

BuzzSumo has been the go-to content marketing tool for creators worldwide. Today, thousands of businesses use BuzzSumo to create brilliant content, monitor their brand and industry, and discover growth opportunities.

Know what type of content is trending in your industry and find influencers for outreach.

21. Contenttools

When it comes to your online store, there can be a lot of content to prepare. Use Contentools‘ content marketing platform to manage workflows, roles, and content types.

Complement Contenttools with free WooCommerce extensions to enhance eCommerce capabilities, such as improving payment options, managing shipping and taxes, and providing customer support.

Automate content production, and publishing, get notifications & reminders, and set up multi-channel distribution to improve your overall content ROI.

22. Roojoom

Roojoom is an AI-based Journey Orchestration Platform.

Increase customer lifetime value, and manage customer journeys with relevant personalized content. Let’s deliver tailored content experiences to customers across multiple touch-points considering their needs.

23. Uberflip

With Uberflip, create a remarkable content experience depending on where your buyer is on the journey.

Empower your marketing strategy with personalized engagement solutions that revolutionize how you connect with your audience throughout the customer lifecycle.

24. Canva

Canva is a graphic design tool but images are a vital part of Content Marketing so we have included this here. Social media images, banners, covers, etc. whatever you name it, you can design in Canva.

Save thousands a year and become a graphic designer yourself with this free tool. Has a paid option too for teams.

25. WooCommerce Banner Management

Capture your audience’s attention instantly with the Banner Management plugin from Dotstore. Create visually striking banners that highlight seasonal offers, featured collections, or social campaigns.

With features like scheduling and targeting specific customer segments, this plugin ensures your promotions always stay relevant, ultimately driving user engagement and conversions.

26. Product Sample for WooCommerce

Not every customer is ready to commit on their first visit, especially for high-value or consumable products. The Product Sample plugin by Dotstore bridges this gap by offering customers a chance to try before they buy.

Whether it’s skincare products or gourmet items, samples encourage trust and build brand loyalty. It’s the perfect tool to turn cautious visitors into repeat customers.

Affiliate Marketing Tools

27. Ambassador

Referral campaigns are a must for any e-commerce store.

As one of the best referral marketing software out there, Ambassador allows you to increase word-of-mouth, choose who the ambassadors of your business will be right from affiliates, influencers, employees, etc., enroll these people, track how well your campaigns are running and even reward your ambassadors.

With this all-in-one you can run referral programs, influencer programs, affiliate marketing programs, and a lot more.

28. Awin

Awin is an another important global affiliate marketing network to boost your brand’s reach.

It allows you to market your products to your core audience. The best part —you pay only when you earn.

Partner with other brands, run promotions for your store, choose your own commission model, track its performance, display ads on your store to earn extra income, etc.

29. CJ

Becoming an advertiser on the CJ Affiliate site will help you improve sales, connect with new customers and drive revenues.

You can discover partners on this platform which can ensure a global footprint for your online business. What’s more, you also have access to dashboards, charts, and other important metrics to see how your affiliate marketing is working for you.

Acquisition Tools

30. AdRoll

With AdRoll, Reach your customers on any device with this retargeting and prospecting tool. Created personalized campaigns based on your website data for multiple platforms like Facebook, Instagram, Mobile etc.

Irrespective of the size of your online business, AdRoll will help you reach new audience, improve sales and brand loyalty.

31. Imonomy

Imonomy was born out of the insight into the power of images to connect online audiences in meaningful and engaging ways.

The intelligent in-image platform that can take advertising to a new level. Maximize in-image ad performance and enhance ad experience with contextual, big data & behavioral analysis.

Customer Support Tools

32. LiveChat

Solve your customers’ queries right when they are browsing through your store with this liveChat tool. Get a comprehensive range of chat tools, customizations, and reports & analytics to make the best decisions.

Note: These tools are known to increase conversions but ensure you have the right person to deal with these queries on chat.

33. Survey Monkey

The best and the most popular free tool for getting customer feedback, Survey Monkey lets you collect data to make smarter decisions.

More than 30 million businesses rely on this tool to collect customer feedback.

34. Yotpo

With Yotpo, collect reviews from your customers to drive your traffic and sales. Because when they see the opinions of those who have already purchased from your store, they start trusting you better.

It allows you to display reviews across your site from the homepage to checkout. Start with the Lite plan which is free forever to know how this works for your store.

Yotpo can also be used alongside free WooCommerce plugins to enhance customer reviews.

Marketing Automation Tools

35. AdEspresso

Facebook ads are one of the best ways to promote your products. However, getting the most out of your advertising campaigns can be a pain.

With AdEspresso, you can optimize Facebook ads for a WooCommerce website, create impactful campaigns within minutes instead of hours, create multiple variants, A/B Test those variants, analyze, and even optimize them as per your needs.

36. Ortto

Ortto is a multi-channel marketing automation software to create personalized customer journeys across SMS, email and direct mail.

Monitor real-time activity, see pre-built reports for better insights, send targeted messages to your customers based on their journey and at the right time.

Ortto helps you increase customer engagements, improve leads generated etc. When you want to do remarkable marketing, Ortto is what you should choose.

37. Smartly

Save time automating your Facebook & Instagram Advertising with Smartly tool.

No manual creation of ads, you can clone your ads within seconds, optimize campaigns, do A/B Testing and re-target your ads to improve overall ROI across the two channels. 

Conclusion

To succeed with your WooCommerce store, you need the right tools. The tools listed above will help you meet the main needs of online store owners. Whether you are starting out or trying to grow your business, these tools can keep you competitive in the online market.

Invest in these tools today, and your WooCommerce store can thrive and beyond!